Case study 07 · THI Startup Center · Nov 2024 to now

Center of Entrepreneurship identity and design system

Responsible for the visual identity of the Center of Entrepreneurship: a reusable component and pattern library on the TH Ingolstadt design system during the university rebrand, plus campaigns and landing pages.

Role

UI and graphic designer

Employer

THI Startup Center

Timeline

Nov 2024 to now

Work

Identity, component library, landing pages, campaigns

Team

Marketing team

Tools

Figma, Adobe Suite, Canva

[Identity system overview]

The brief

[Keeping product, web and marketing consistent during a rebrand.]

The system

[Components, patterns and guidelines you built.]

[Image for The system]

In use

[Landing pages and campaign assets.]

[Image for In use]

How it is maintained

[Short iterative cycles with the marketing team.]

[Image for How it is maintained]

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